Indian fashion jewellery has undergone an extreme alteration in the last few years. This market has risen as one of the fastest-growing markets as contrasted to any other market. This market is predicted to be encompassing 600+ billion by end of this year due to tremendous need.
The imitation jewellery market is overwhelmed with all ranges of ornaments, starting from cheap to some of the most excellent kind of jewellery with engaging designs, amazing metals, semiprecious stones all are used in it. At the same time, the products are durable and the customer gets in return, what he has paid. The primary reason for the emerging of Indian fashion jewellery in the young generations with such a breakneck speed is due to tremendous demand, Bollywood influence, affordable cost, security, etc. Apart from women, even men's style jewellery accounts for about 15% of the total sales. Fashion jewellery also called artificial jewellery are the hot sellers in the festive season, marriages, party wear, daily office purpose and for all types of factors. People prefer imitation jewellery over high-cost precious jewellery due to various reasons like:
Unique Design- With everyday latest design coming with freshest styles, market trend, Bollywood influence, etc reasons create the high urgency of owning unique jewellery of all ages.
Affordability- It is easier to have an enormous variety of collection in fashion jewellery for different requirement as compared to gold, silver, diamond or any other precious ornaments especially in youth.
Silver and Gold Price- With the very day increasing price in gold and silver the demand for imitation jewellery raises and it can be easily purchased and available.
Security- There is a risk in wearing gold and diamond jewellery due to the danger of theft, fraud, misconduct, etc. Wearing artificial jewellery is always safe and woman feel more harmless with it low-cost jewellery.
Value of Funds- Traditional jewellery cannot be changed according to the most advanced fashion now and then. On the other hand, designer jewellery can be dismissed at any point in time due to its inexpensive price. Even if it wore few times it is considered as it provides satisfaction to its buyers.